Brands like Stella McCartney and Patagonia are leading the way, proving that style and sustainability can coexist. Recycled fabrics, organic cotton, and biodegradable materials are becoming staples. Consumers are more informed and demand transparency, pushing companies to reveal their supply chain processes.
Second-hand shopping and clothing rental services are also gaining popularity, reducing waste and promoting a circular economy. The future of fashion lies in our ability to innovate responsibly.
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